Cinema industria e marketing

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Un percorso affascinante e inedito dietro le quinte della produzione cinematografica: quali sono i meccanismi produttivi, quali la vastità e la complessità del mercato cinematografico, quali gli strumenti di marketing e comunicazione? Il libro presenta in

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COD: 9788883354694 Categorie: Alf@net, Comunicazione

Descrizione
Informazioni aggiuntive

Note	prefazione di Mario Morcellini
ISBN	9788883354694
Edizione	Guerini e Associati
Anno	2003
Collana	(A)
Num. Pagine	233

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