Catalogo

“I media e la new economy. La sfida del digitale” è stato aggiunto al tuo carrello. Visualizza carrello

Ferri Paolo, Cacciola Grazia, Carbone Paola, Solidoro Adriano

Editoria multimediale

Scenari, metodologie, contenuti

Il prezzo originale era: 29,00€.Il prezzo attuale è: 27,55€.

Disponibile

Categoria: Comunicazione

Descrizione
Informazioni aggiuntive

Il volume non si propone solo come manuale di tecniche di comunicazione dei prodotti editoriali multimediali, ma ne analizza il contesto culturale, editoriale, tecnologico, economico e gestionale, muovendosi attraverso quattro diverse aree disciplinari: l’area culturale, l’area editoriale, l’area tecnologica, l’area marketing e gestionale. È la prospettiva interdisciplinare a rendere il testo uno strumento nuovo e indispensabile, in grado di formare non solo alla tecnica, ma alle finalità e agli obiettivi complessivi dell’editoria multimediale.

Peso	0,25 kg
ISBN	9788883355158
Edizione	Guerini Studio
Anno	2004
Num. Pagine	428

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