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Devescovi Francesco

Principi di economia della televisione

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Categorie: Alf@net, Comunicazione

Descrizione
Informazioni aggiuntive

L’analisi dei principali meccanismi economici che governano la televisione: lo sforzo delle imprese di dare “valore” ai programmi e alla programmazione delle reti televisive; l’attività di vendita di questo valore agli inserzionisti pubblicitari.

Note	prefazione di Mario Morcellini
ISBN	9788883354588
Edizione	Guerini e Associati
Anno	2003
Collana	(A)
Num. Pagine	206

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