Catalogo

Sales e marketing effectiveness per il settore farmaceutico

Drei Alberto, Pompini Michela

Sales e marketing effectiveness per il settore farmaceutico

Le nuove regole per la competitività futura

Il prezzo originale era: 25,00€.Il prezzo attuale è: 23,75€.

Disponibile

Categoria: Economia e Management

Descrizione
Informazioni aggiuntive

Il settore farmaceutico è contraddistinto da livelli di turbolenza e di discontinuità competitiva mai sperimentati in passato. Poiché lo scenario competitivo è davvero nuovo, per le organizzazioni del settore diviene fondamentale adottare approcci commerciali innovativi.

Peso	0,25 kg
Note	prefazione di Giorgio Foresti e Cosimo Pulli
ISBN	9788883355516
Edizione	Guerini Next
Anno	2005
Collana	(CH)
Num. Pagine	233

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