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Bigatti Giorgio e Vinti Carlo

Comunicare l’impresa

Cultura e strategie dell'immagine nell'industria italiana (1945-1970)

Il prezzo originale era: 25,00€.Il prezzo attuale è: 23,75€.

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Categoria: Storia e Geografia

Descrizione
Informazioni aggiuntive

Scritti a partire da prospettive disciplinari diverse, i saggi raccolti in questo volume ricostruiscono il modo in cui aziende come Eni, Finmeccanica, Italsider, Olivetti, Pirelli e La Rinascente crearono la propria immagine pubblica. Contemporaneamente essi parlano di una stagione particolare del rapporto tra impresa e cultura in Italia, una stagione che merita di essere esplorata con sguardo critico, al di là di ogni facile nostalgia.

Peso	0,25 kg
ISBN	9788862502580
Edizione	Guerini e Associati
Anno	2010
Collana	(RN)
Num. Pagine	265

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