Nuove prospettive in psicologia del marketing e della pubblicità

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Esiste un’informale pragmatica della comunicazione organizzativa secondo cui l’impresa non può non comunicare, con tutti i comportamenti (comunicativi e non) che mette in atto al suo interno così come verso l’esterno. Lo scopo di questo libro è di esplici

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COD: 9788881071883 Categoria: Psicologia e Pedagogia

Descrizione
Informazioni aggiuntive

ISBN	9788881071883
Edizione	Guerini Scientifica
Anno	2005
Num. Pagine	158

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Nuove prospettive in psicologia del marketing e della pubblicità

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